Discover how your entertainment company can grow faster.
You know your business better than anyone else. But because you're so deeply involved, it's really difficult to be "objective." Do you really know what your company looks like through fresh eyes?
Gain valuable insight from an independent expert's comprehensive Marketing Audit. Get a personalized report of actionable improvements that address key questions about your buyers' journey:
How are prospective customers finding your business?
What do they consider before buying from you?
What steps are required of them to make a purchase?
What opportunities exist to increase their spending?
"BEM's Marketing Audit was thorough and very beneficial for our marketing plan."
-Adrienne Hayes, General Manager
Kicker Country Stampede
Join Other businesses that have already benefited from a Marketing Audit...
How does a Marketing Audit work?
Step 1: Audience Analysis
It all starts with a comprehensive look at your current and potential buyers. We'll dig into what makes your fans tick, where they live, their age range and gender, likes and dislikes, behaviors, purchase preferences, lifetime value, and more. Also, who could you be selling to but are not yet targeting?
Step 2: Marketing Asset Review & Recommendations
Next, we'll look at your "marketing funnel" to determine how potential buyers are exposed to your company and what prospects consider before purchasing. We'll explore your current marketing (e.g., email, social media, content, advertising, organic search, etc.) and determine what's constraining your growth, what's working well that can work even better, what missed opportunities can drive new leads, and what competitors are doing to threaten your success.
Step 3: Sales Process Evaluation
Getting fans to discover your business and decide to buy are only half the battle. We'll conduct a data-driven analysis of what steps are required of them to make a purchase. For instance, ~33% of potential buyers leave a website with each click that's required before buying. We'll replicate a purchase, then identify opportunities to improve your sales conversions, from picking "low hanging fruit" to launching more strategic initiatives.
Step 4: Post-Sale Opportunities Assessment
Lastly, we'll analyze your customer service, fulfillment, and communication with existing buyers. By studying how you interact, we can identify ways to increase retention and spend.
Which choice is best for you?
- Audience Analysis
- Marketing Asset Review
- Live Video Consultation
- 6-Week or Faster Delivery
- Written Summary of Findings
- Audience Analysis
- Marketing Asset Review
- Live Video Consultation
- 4-Week or Faster Delivery
- Detailed Written Report
- Sales Process Evaluation
- Post-Sale Opportunities
- Audience Analysis
- Marketing Asset Review
- Live Video Consultation
- 4-Week or Faster Delivery
- Detailed Written Report
- Sales Process Evaluation
- Post-Sale Opportunities
- Competitive Analysis
- Free Follow-up Session
- 10% Off One Other Service
For questions about pricing, please contact us at bizdev@bauerem.com.
Why should you buy now?
Two words: “opportunity cost.” The longer you wait, the bigger your problems become and the slower your business grows. Stop missing opportunities to win fans and generate sales. Enough is enough. Today is the day you get on track.
We offer a "Risk-Free Guarantee"
If for any reason the Marketing Audit doesn't identify at least 3 money-making ideas for your business, simply let us know and we'll promptly refund your money.
Who will conduct the Marketing Audit?
Brian Bauer has increased sales revenue by as much as 291% for sports, music, and entertainment properties including Country Jam, Formula 1, Arcade Fire, Music City Bowl, Austin360 Amphitheater, X Games, and Uber.
His 15+ years of entertainment marketing experience includes serving as Agency Director at global-ticketing software provider Etix; holding various marketing and A&R roles at RCA Records, Universal Music Group, Wind-up Records, and MTV; and being frequently invited to speak at major sports and music conferences including SXSW, Billboard Live Music & Touring Summit, the National Sports Forum, Football Bowl Association, and Event & Arena Marketing Conference (EAMC). Check out his full bio here.
