10X ROI for Tempo Through Strategic Google Ads

Tempo is a music business solutions company based in Nashville, Tennessee that provides powerful, cloud-based software for booking agents, tour managers, music publishers, and talent buyers. They’ve benefited an impressive array of clients including Luke Bryan, Rascal Flatts, Rob Thomas, Romeo Entertainment Group, Cara Lewis Group, and Red 11 Music. In total, their customers have used Tempo software to make 300,000+ talent offers, pitch 75,000+ songs, manage 10,000+ tours, and purchase 2000+ performances.

Challenge: Remaining competitive in a niche marketplace is no easy task. Tempo reached out to Bauer Entertainment Marketing (BEM) to help grow awareness, leads, and sales for all four of their products.

Solution: To start, BEM analyzed audience data (i.e., demographics, geographics, and psychographics) to pinpoint Tempo’s target customer. Then, we identified customer “pain points,” wants, and needs. Next, we gathered competitive intelligence and assessed keyword cost-per-click pricing to determine biggest opportunities and best value. This research culminated in a cost-effective, six-month strategy for Google Search and Display advertising.

After completing this analysis, we developed distinctive and powerful ad content to maximize impressions, clicks, and conversions. After launching the ads, we provided ongoing maintenance to ensure optimal results. For instance, we paused underperforming ads, adjusted keyword bids, identified "negative keywords," updated ad extensions, and many more tactical adjustments.

Results: BEM generated for Tempo a total of 2.6 million impressions, 7345 clicks, and 87 signups. Ultimately, this equated to a 10X ROI. Prior to this ad campaign, their average site visitor spent just 45 seconds on Tempo’s website. In comparison, visitors who arrived after clicking our ads spent an average 2 minutes and 21 seconds exploring their products. The duration and quality of visitor engagement confirm BEM’s ability to get the right message to the right audience at the right time. Based on this success, Tempo has rehired BEM to expand the scope of the Google Ads campaign and initiate retargeting advertising.

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