TikTok may be on the chopping block for those in the U.S., but our marketing game doesn’t have to suffer. At Bauer Entertainment Marketing, we know losing a platform as impactful as TikTok can feel like a major curveball. That’s why we’ve mapped out a step-by-step game plan to help music, sports, and entertainment properties protect their data, secure their content, and keep their fan connections strong. Because when one channel shuts down, savvy marketers know how to open another door. Ready to pivot like a pro? Let’s dive in.

What to Do Before TikTok Shuts Down

1. Download Your TikTok Data

• Why? Protect your analytics and performance data for collaborations or future opportunities.

• How?

  • Go to TikTok Analytics.

  • Select your desired timeframe in the upper right corner.

  • Download your social post data to retain key performance insights.

2. Back Up Your TikTok Videos

• Why? Ensure your creative content isn’t lost forever.

• How?

  • Ideally, you’ve been saving videos on your phone or computer. If not, don’t panic!

    • Use tools like SnapTik or download videos manually from TikTok.

  • Prioritize saving:

    • Top-performing posts

    • Partnership or sponsored content

    • Personal favorites

  • Alternatively, you can download your data in a TXT format, which will provide links to your videos in chronological order.

    • Login to TikTok on your computer

    • Navigate to your settings

    • Click on “Account”

    • Click on “Download your data”

    • Choose what data you would like to download

      • We suggest sticking to your profile and posts!

    • Request data

    • Download data once it has been made available!

      • Keep in mind that the data will expire and have to be requested again if not downloaded

3. Backup CapCut Projects

• Why? If TikTok disappears, CapCut might follow suit, risking the loss of your edited video projects.

• How?

  • Open CapCut and export any unfinished or critical projects as videos to your phone or computer.

4. Build and Prioritize Email and SMS Lists

• Why? An email/SMS list is the only "follower base" you truly own. It’s a reliable way to stay connected with your fans.

• How?

  • Use tools like Mailchimp, Hive, Audience Republic, or Opendate for a cost-effective solution.

  • Share an email/SMS sign-up link on all your social channels before TikTok goes offline.

By following these steps, you’ll be better prepared to secure your content, data, and followers. While losing TikTok may feel like a setback, having a backup plan ensures you can adapt and continue growing elsewhere.

What now?

A potential TikTok ban doesn’t mean the end—it’s just the beginning of a smarter, more resilient strategy. By securing your data, safeguarding your content, and leaning into owned channels like email and text messaging, you’ll be ready to weather any storm. After all, the show must go on!

BEM  specializes in helping the music, sports, and entertainment industry adapt and thrive, especially in the fast-paced world of live events. Whether you’re promoting concerts, sports, or other live experiences, we can deliver for you a winning plan to future-proof your promotions. We’ve got you. Let’s navigate this new chapter together. Get started with 3 free ideas!